Recipes
Growth recipe

Campaign creative brief

Use last week performance and winning segments to draft the next creative brief.

Description

Campaign creative brief is for Marketing and Founder teams that need to use last week performance and winning segments to draft the next creative brief.

Luffy checks

Google Ads, Meta Ads, HubSpot, Notion, Figma, or custom apps you set up.

Delivers

Notion or doc brief with audience, angle, proof, and next experiments.

Approval boundary

Draft-first.

Setup

Connect performance sources and creative workspace.

People also use

These pair with campaign creative brief when the same team needs adjacent work to run through Luffy.

Paid ads performance watch

Spot spend waste, CPA spikes, ROAS drops, and budget-shift opportunities before they compound.

Uses
Google AdsMeta AdsHubSpotLooker StudioGoogle Sheets
Delivers
Performance digest with anomaly explanations and recommended action.

Competitor monitoring digest

Track competitor pricing, launches, content, hiring, social posts, and positioning changes.

Uses
WebRSSLinkedInXGoogle AdsMeta Ads
Delivers
Daily or weekly intelligence digest with implications and source links.

Landing page copy sprint

Draft audience-specific landing-page copy from offer, proof, objections, and campaign data.

Uses
Google DocsFigmaWebHubSpotGoogle AdsAmplitude
Delivers
Hero, sections, FAQs, proof points, and experiment notes.

Social posting loop

Turn launches, customer stories, and founder notes into scheduled social posts.

Uses
LinkedInXNotionGoogle DocsBufferHootsuite
Delivers
Post drafts, publishing calendar, and engagement follow-up list.

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