Campaign creative brief
Use last week performance and winning segments to draft the next creative brief.
- Uses
- Google AdsMeta AdsHubSpotNotionFigma
- Delivers
- Notion or doc brief with audience, angle, proof, and next experiments.
Recipes
Growth recipe
Paid ads performance watch
Spot spend waste, CPA spikes, ROAS drops, and budget-shift opportunities before they compound.
Description
Paid ads performance watch is for Marketing, Founder, and Finance teams that need to spot spend waste, CPA spikes, ROAS drops, and budget-shift opportunities before they compound.
Luffy checks
Google Ads, Meta Ads, HubSpot, Looker Studio, Google Sheets, or custom apps you set up.
Delivers
Performance digest with anomaly explanations and recommended action.
Approval boundary
Campaign edits require approval.
Setup
Connect ad accounts and define guardrail thresholds.
People also use
Related recipes
These pair with paid ads performance watch when the same team needs adjacent work to run through Luffy.
Competitor monitoring digest
Track competitor pricing, launches, content, hiring, social posts, and positioning changes.
- Uses
- LinkedInXGoogle AdsMeta Ads
- Delivers
- Daily or weekly intelligence digest with implications and source links.
Activation funnel leak finder
Find where users drop, explain likely causes, and draft experiments to fix activation.
- Uses
- PostgresAmplitudeHubSpotGoogle Sheets
- Delivers
- Leak report, cohort breakdown, likely causes, and experiment backlog.
Landing page copy sprint
Draft audience-specific landing-page copy from offer, proof, objections, and campaign data.
- Uses
- Google DocsFigmaHubSpotGoogle AdsAmplitude
- Delivers
- Hero, sections, FAQs, proof points, and experiment notes.
